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Email Whitelisting

How To Whitelist Emails On Gmail, Apple Mail, Outlook

Below we are going to show exactly how to whitelist emails so they don’t get sent to spam. We’re going to show you how to do it on ALL major email apps. Choose email app you use below for detailed instructions on how to whitelist using that app. Pro tip: Link your email subscribers to this page in your welcome email (or on your email sign up thank you page) to make it easy for them to whitelist your emails.

  • Gmail
  • Outlook
  • Apple Mail


There are three ways to whitelist Gmail:


If an email is already in your primary folder but you want to make sure all emails from this sender always end up there, you can create a filter. To do this, follow these steps:

  1. Click the cog icon in the top-right corner, and then Settings from the drop-down menu.
  2. Click the Filters tab then Create a new filter.
  3. Enter the domain of the email you want to whitelist in the From field.
  4. Click Create filter with this search.
  5. In the box titled When a message arrives that matches this search select Never send it to spam.
  6. Click the Create filter button.

If the email is already in your spam folder, mark it as “not spam”. Open the email in your spam folder that you want to whitelist, then click Report not spam.

If you’re using Gmail tabs (Promotional and Social), click and drag the email you want to whitelist from the tab it’s in to the Primary tab, like so:

  1. Gmail tabs
  2. Marking an email as “not spam”
  3. Creating a filter

Once done, you’ll get an alert saying “This conversation has been moved to Primary. Do this for all future messages from” Click Yes.

Gmail Mobile App

In the Gmail app, you have two options:

  1. Report an email as “not spam” (if the email is in spam).
  2. Move an email from the promotional inbox to the primary inbox.

If an email is ending up in your spam folder, open the email and click Report not spam.
You can also tap the three dots in the upper right corner and click Mark important to give it priority in your inbox (shown in the video below).

To move an email from the promotional folder to your primary inbox, open the email and tap the three dots in the upper right corner, then tap Move to > Primary.

Outlook 20XX

To whitelist an email in any version of Outlook after 2000:

  1. Click the blue Click here to download pictures information box.
  2. Click Add Sender to Safe Senders List. You can also click Add the Domain to Safe Senders List to whitelist all emails coming from any email address on that domain.

Open the email you want to whitelist. An alert message should display stating, “Parts of this message have been blocked for your safety.” Click I trust Always show content.

Outlook 2003 – 2007

  1. Open a message from the desired sender.
  2. Go to the Actions option in the top tool bar.
  3. Select Junk E-mail from the drop down menu.
  4. Select the Add Sender to Safe Senders List option.

Outlook 2000 / Outlook 11

  1. Open a message from the desired sender
  2. In the From field, right-click the email address
  3. Click the Add to Contacts link in the menu
  4. Click the OK button

Outlook 2010 / Outlook 2013

  1. Open Microsoft Outlook 2010 / 2013
  2. In the home tab, click the Junk drop down menu
  3. Then click Junk Email Options
  4. Navigate to the Safe Recipients tab
  5. Click the Add button
  6. Type in the email address or domain you want to whitelist, then click okay

Outlook Express 6

  1. Open a message from the desired sender
  2. In the From field, right-click the email address
  3. Click the Add to Address Book link in the menu
  4. Click the OK button

    Outlook Mobile

    On Outlook mobile, you can add senders to your focused inbox to ensure delivery of their emails. Here’s how:

    1. Open the email you want to whitelist.
    2. Tap the three dots in the top right of the screen (not the dots inside the email).
    3. Tap Move to Focused Inbox.
    4. In the popup box, tap the radius button for “Move this and all future messages” then tap MOVE TO FOLDER

    Mac OS X Mail App

    To whitelist all emails from a domain in the Mail app for Mac OS X or macOS:

    1. In the top menu, click Mail > Preferences.
    2. Click the Rules tab.
    3. Click Add Rule.
    4. Enter a whitelist name in the Description field, such as “Whitelist:” to create the new rule.
    5. For conditions, set the first dropdown menu item to any. It should say: If any of the following conditions are met.
    6. In the following dropdown menus, select From in the first field and Ends with in the second field.
    7. In the text field following Ends with, enter the domain name that you want to whitelist. Include “@” before the domain name to make the filter specific—for example, to whitelist all mail from the domain, but not mail that might come from one of its subdomains (such as, type “” into the field.
    8. Click the plus sign next to the last condition to add another domain with the same criteria if you want to whitelist more domains.
    9. In the Perform the following actions section, set the three dropdown items to: Move Message, to the mailbox: Inbox (or any target folder you want).
    10. Click OK to save the rule.

    Apple Mail

    Apple Mail doesn’t have the option to whitelist like some other email providers do. Instead, all you can do is mark something as “Not Junk” and it will be sent to your inbox. Here’s how:

    1. Open your Mail app and go to the Mailboxes screen.
    2. Select the Junk folder.
    3. Find the email you want to whitelist and swipe left to see options.
    4. Tap the More button.
    5. Tap the Mark button.
    6. Tap the Mark as Not Junk button.

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